Our Team

Our team featured here offers expertise in strategic analysis of transport policy coupled with practical knowledge of how to create and promote sustainable travel choices. In addition our partnerships with other consultancies and academic institutions enable us to assemble teams with additional capacity or expertise on a project-by-project basis.

Lynn Sloman, Director

Lynn Sloman

Lynn is a nationally-recognised expert in design and evaluation of sustainable transport investment programmes. She has led a number of ground-breaking evaluation studies, including evaluation of the Department for Transport’s Local Sustainable Transport Fund, Cycle City Ambition programme and Sustainable Travel Towns programme. She is a board member of Transport for London, Chair of the Welsh Government Roads Review Panel, and Vice-Chair of the Burns Delivery Board (implementing the recommendations of the South East Wales Transport Commission for a sustainable transport network). She was a member of the Department for Transport Expert Panel that advised ministers on the £600 million Local Sustainable Transport Fund. As a board member of Cycling England between 2001 and 2011, she helped set up the Cycling Demonstration Towns / Cycling City and Towns programme, and chaired a cross-government group to evaluate its effect. She was member and then Vice-Chair of the Commission for Integrated Transport between 2005 and 2010, and Chair of the Campaign for Better Transport between 2014 and 2016.

Ian Taylor, Director

Ian TaylorIan joined Transport for Quality of Life in 2003. He leads Transport for Quality of Life’s analysis of ways to improve Britain’s rail and bus systems, and has worked on secondment to the Shadow Secretary of State for Transport to lead development of Labour Party policy on rail and other transport issues. Ian was lead author of Thriving Cities and Masterplanning Checklist reports on integration of planning and sustainable transport, and between 2010 and 2017 lectured to architecture MSc and Professional Diploma courses. Ian’s other work has included design and evaluation of sustainable transport schemes for the Department for Transport and local authorities. Ian was formerly manager of environmental consultancy services for Centre for Alternative Technology; scientific political adviser for Greenpeace; campaigner for Oxfam.

Carey Newson, Associate

Carey Newson

Carey Newson is a behaviour change specialist who has played a defining role in the development of UK travel planning. Drawing on international experience and working closely with networks of innovative UK practitioners, she researched and developed the first comprehensive national guidance on workplace, school, leisure and residential travel planning.  She is an environmental psychologist and draws on psychological theory and her wide knowledge of UK initiatives to advise on behaviour change interventions. Carey was formerly assistant director at Transport 2000, now the Campaign for Better Transport. She has over a decade of experience in the field of environmental behaviour change.

Jillian Anable, Associate

Jillian AnableJillian has been an associate of Transport for Quality of Life since 2008. She is Professor of Transport and Energy at Leeds University Institute for Transport Studies, where her research investigates the societal and behavioural issues that impede reduction of car use and its impacts. Jillian developed a ground-breaking typology of motorists’ psychology and habits, and amongst wide research interests has undertaken research on climate change impacts of transport for the Commission for Integrated Transport. Jillian was previously professor of Transport and Energy Demand at the University of Aberdeen.

Beth Hiblin, Associate


Beth started her career as School Travel Advisor and then Manager of Travelchoice, Peterborough’s Sustainable Travel Town project, so she knows first-hand what it takes to change people’s travel choices. More recently Beth provided interim management to successfully deliver the initial stages of two Local Sustainable Transport Fund programmes, Go Lakes Travel (Lake District) and Two National Parks LSTF (New Forest and South Downs). She has also amassed knowledge of ‘what works’ for travel behaviour change through evaluation of programmes such as Connected (Derby LSTF), through research of the Cycling Demonstration Towns for Cycling England’s Making a Cycling Town report and through compilation of Local Sustainable Transport Fund Annual Reports for the Department for Transport.

Phil Goodwin, Associate


Phil is Emeritus Professor at UCL and UWE. He was formerly Director of the transport research groups at Oxford University and UCL, and led the ESRC-supported designated centre of excellence in a ten year programme on ‘Changing Travel Behaviour’. He has been a transport planner in the GLC, a Non-Executive Director of the Port of Dover, and an advisor to local, national and international government agencies, including the Standing Advisory Committee on Trunk Road Appraisal (SACTRA) 1990-1999 and the advisory panel on the 1998 Transport White Paper, which he chaired.  Phil has served as Editor in Chief of two leading international academic journals: Transport Policy, which he founded, and Transportation Research, Policy and Practice.

Anna Goodman, Associate


Anna Goodman is a lecturer in the Department for Population Health at the London School of Hygiene and Tropical Medicine.  Her research centres on the intersection between public health, health equity and environmental sustainability, with a focus on sustainable transport. A particular research interest of hers is the potential to use natural experimental designs to evaluate the effects and equity impacts of large-scale, population-level interventions. She has worked with Transport for Quality of Life on this type of evaluation in relation to the Department for Transport’s Local Sustainable Transport Fund, Cycling Cities Ambition programme and Transforming Cities Fund.  She first collaborated with Transport for Quality of Life in 2014, and became an associate in 2015.

Lisa Hopkinson, Associate


Lisa Hopkinson is an environmental researcher. She has co-authored a number of publications relating to sustainable transport, air pollution and climate change, including the Centre for Alternative Technology's Zero Carbon Britain - Making it Happen and a series of reports for Friends of the Earth on decarbonising transport. She has worked with Transport for Quality of Life on the evaluation of the Department for Transport's Local Sustainable Transport Fund, Cycling Cities Ambition programme and Transforming Cities Fund. She is a regular columnist for the journal Smart Transport. She is actively involved in local campaigns and projects to promote active and sustainable travel. Lisa joined Transport for Quality of Life in 2016.

Sally Cairns, Associate


Sally has undertaken research into transport policy, traffic reduction and travel behaviour change for over 25 years. She is currently an Honorary Senior Research Fellow at University College London and an Advisor to Campaign for Better Transport. Previous roles include Principal Researcher at the Transport Research Laboratory, with secondments to the Strategic Rail Authority, and the National Research Institute of Police Science in Japan. Research topics have included: demand management measures (particularly workplace travel plans, school travel plans and town-wide sustainable travel strategies); aviation and climate policy; home shopping; teleconferencing; the effects of reducing road-space for vehicles; alternatives to conventional car use (including rental, car clubs, car sharing and taxis); and the promotion of walking and cycling (including electrically-assisted bikes). 

Alistair Kirkbride, Associate


Alistair Kirkbride works freelance and is a local campaigner. His particular interest is acheiving sustainable fair access and transport in rural areas. He is recognised for his expertise and experience on visitor travel in national parks and leisure travel more generally. He works at every scale, including local community schemes, transport authority strategy and national policy development. He has recently focused on achieving the benefits of melding transport, 'visitor experience' and active recreation. Alistair was previously Executive Director of the national shared transport charity, CoMoUK. Before that he was Sustainable Transport Adviser for the Lake District National Park Authority, where he led development of the Lake District’s Local Sustainable Transport Fund programme and developed its spatial movement strategy. He is a founding trustee of the Cumbria Mobility Network.