The effects of Smarter Choice programmes in the Sustainable Travel Towns
Transport for Quality of Life led a major study for the Department for Transport to evaluate the effects of large-scale Smarter Choice Programmes in the Sustainable Travel Towns.
This work gathered together and analysed in depth a large body of data, in order to evaluate the effect on car use and travel by other modes, and to understand the likely impacts on carbon emissions, congestion and physical activity resulting from a significant boost to investment in smart measures.
Analysis of trips within the towns and their surrounding sub-regions showed that car driver trips fell by 9% and car driver mileage fell by 5-7%. Recommendations are made regarding how the levels of travel behaviour change recorded in these towns could be replicated and enhanced elsewhere.