Making smarter choices work

‘Smart’ transport measures such as workplace travel plans and personalised travel plans have great potential to reduce car use.

This study evaluated the contribution that smart measures could make under different policy scenarios. It found that intensive implementation of smart measures could cut peak-time urban traffic by up to a fifth, with lower but still significant cuts in non-urban areas. The research played an influential role in the review of the Government’s 10 year transport plan, and has encouraged local authorities to develop their ‘smart choice’ work.

This major research was commissioned by the Department for Transport from Transport for Quality of Life, University College London, Eco-Logica and Robert Gordon University (2004).

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