Making smarter choices work

Making smarter choices work

Making smarter choices work ‘Smart’ transport measures such as workplace travel plans and personalised travel plans have great potential to reduce car use. This study evaluated the contribution that smart measures could make under different policy scenarios. It found that intensive implementation of smart measures could cut peak-time urban traffic by up to a fifth,…

Encouraging behavioural change through marketing and management: what can be achieved?

Encouraging behavioural change through marketing and management: what can be achieved?

Encouraging behavioural change through marketing and management: what can be achieved? This paper summarises the potential effect on car use of intensive application of workplace and school travel plans, personal travel planning, bus information and marketing, and car clubs. Paper presented to the 10th International Conference on Travel Behaviour Research, Lucerne by P Jones and L…

Less traffic where people live: how local transport schemes can help cut traffic

Less traffic where people live: how local transport schemes can help cut traffic

Less traffic where people live: how local transport schemes can help cut traffic This report deals with local transport schemes, such as bus improvements, travel plans and better cycling facilities. It looks at whether they could help cut traffic, and how much. Until recently, it was accepted wisdom that the impact of these measures on car…