Our Team

Our team offers expertise in strategic analysis of transport policy coupled with practical knowledge of how to create and promote sustainable travel choices. Our partnerships with independent consultants and academic institutions enable us to assemble a team with specific experience to tackle your project.

Lynn Sloman, Director

Lynn Sloman

Lynn founded Transport for Quality of Life in 2002. She is also an honorary senior research associate with the Centre for Transport Studies at University College London.  Since 2002 she has also worked as a board member of Cycling England, the body set up by the Department for Transport to increase levels of cycling; Vice Chair of the Commission for Integrated Transport; and Special Adviser to the Board of Transport for London. Her published work includes the major DfT studies on Smarter Choices (2004) and Sustainable Travel Towns (2010). Lynn was formerly Assistant Director of Transport 2000, now Campaign for Better Transport. She has 21 years experience in the transport field.

Ian Taylor, Director

Ian TaylorIan joined Transport for Quality of Life in 2003. He is presently engaged in evaluation of the £600 million Local Sustainable Transport Fund programme for the Department for Transport. Other ongoing work includes research into ways to improve Britain's deregulated bus system and leading Transport for Quality of Life's work on rail. He lectures on sustainable transport and land use planning to architecture MSc and Professional Diploma  students and was lead author of Thriving Cities and Masterplanning Checklist reports on integration of planning and transport. Ian was formerly: manager of environmental consultancy services for Centre for Alternative Technology; scientific political adviser for Greenpeace; campaigner for Oxfam.

Carey Newson, Associate

Carey Newson

Carey Newson is a behaviour change specialist who has played a defining role in the development of UK travel planning. Drawing on international experience and working closely with networks of innovative UK practitioners, she researched and developed the first comprehensive national guidance on workplace, school, leisure and residential travel planning.  She is an environmental psychologist and draws on psychological theory and her wide knowledge of UK initiatives to advise on behaviour change interventions. Carey was formerly assistant director at Transport 2000, now the Campaign for Better Transport. She has over a decade of experience in the field of environmental behaviour change.

Jillian Anable, Associate

Jillian AnableJillian has been an associate since 2008, and previously worked on joint projects with Transport for Quality of Life in her former role as Research Fellow at The Centre for Transport Policy, Robert Gordon University. In 2013 Jillian was appointed to a professorship at the University of Aberdeen. Jillian has developed a ground-breaking typology of motorists’ psychology and habits, and amongst wide research interests has undertaken research on climate change impacts of transport for the Commission for Integrated Transport.

Beth Hiblin, Associate


Beth brings a wealth of hands-on experience in the practicalities of changing how people travel, backed up with the lively ideas and energy needed to make behaviour change interventions succeed. Recent projects she has managed include writing Making A Cycling Town – Cycling England’s review of the six original Cycling Town programmes – and development of Greater Manchester’s travel behaviour change strategy. Prior to this Beth managed Travelchoice, Peterborough’s Sustainable Travel Demonstration Town project, where she was responsible for delivering the whole programme of smarter choice measures. Whether she is working on an area-wide programme, a site specific travel plan or a specific Smarter Choice initiative, Beth’s strength is in engaging local stakeholders to build long term travel behaviour change.

Phil Goodwin, Associate


Phil is Emeritus Professor at UCL and UWE. He was formerly Director of the transport research groups at Oxford University and UCL, and led the ESRC-supported designated centre of excellence in a ten year programme on ‘Changing Travel Behaviour’. He has been a transport planner in the GLC, a Non-Executive Director of the Port of Dover, and an advisor to local, national and international government agencies, including the Standing Advisory Committee on Trunk Road Appraisal (SACTRA) 1990-1999 and the advisory panel on the 1998 Transport White Paper, which he chaired.  Phil has served as Editor in Chief of two leading international academic journals: Transport Policy, which he founded, and Transportation Research, Policy and Practice.

Anna Goodman, Associate


Anna Goodman is a lecturer in the Department for Population Health at the London School of Hygiene and Tropical Medicine.  Her research centres on the intersection between public health, health equity and environmental sustainability, with a focus on sustainable transport.  A particular research interest of hers is the potential to use natural experimental designs to evaluate the effects and equity impacts of large-scale, population-level interventions.  She has recently led such evaluations in relation to the Department for Transport’s ‘Cycling Towns’ programme and the national ‘Bikeability’ cycle training scheme in schools.  She first collaborated with Transport for Quality of Life in 2014, and became an associate in 2015.